Over the last few years HCP engagement preferences have evolved significantly, proving the reliance on face-to-face sales models ineffective – a challenge further amplified by the restraints associated with COVID-19.
While the disruption at hand is very real, it has also accelerated the need for change. Health Science organisations in particular, are faced with a unique opportunity to leverage the current momentum and fast-track their omni-channel maturity.
So, what does best-practice look like and how do you get there?
Join us on 12 May as we explore:
- Common barriers preventing a digital approach
- The impact COVID-19 has had on the sector
- Key benefits of omni-channel and lessons learnt from other industries
- A proven framework and the implementation principles which determine success