Supporting Leaders
Through COVID-19
The global pandemic has caught many organisations by surprise – disrupting their customer experience, and highlighting a combination of demand, supply and operational challenges.
Blackdot is committed to supporting leaders to navigate these uncertain times, through a series of actionable insights for enduring the pandemic and setting-up for growth beyond.
There are three phases of activity that each business must go through, to anticipate the market downturn and bounce back. Organisations need to respond; keep employees safe and the business running, reconfigure; survive the downturn and position the business for the rebound; where enterprises look to accelerate growth.
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Reconfigure

Standing up micro-journeys is an exciting initiative – and there’s no doubt that technology plays a key role in making or breaking your customer aspirations. Whilst there is no one-size-fits-all approach, we’ve identified 3 key considerations you must take into account when setting up micro journeys in the tech.

Following 9 months of benchmarking since the beginning of COVID-19, what we’ve found is that as operational complexity increases – ensuring you have the right frontline behaviours and execution principles is critical for progressing; from a mono, to multi, and finally omni-channel engagement approach. Watch the recoding of our webinar as we explore what it takes to achieve execution excellence.



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The new operational reality of digital


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Equipping your sales leaders and managers to thrive in today’s customer-first, omni-channel world


Webinar Recording
Self-Funding Customer Transformation
COVID-19 has presented a series of go-to-market and operating model challenges for business globally. Watch the recording of our webinar to explore how balancing between CX, productivity and growth objectives will allow you to drive sustainable change and real business outcomes in a time where financial and resource pressure exists.

Webinar Recording
Reorganising Marketing Around the Customer

Webinar Recording
Equipping Marketing for Success in a HCP-Centric World

Advancements in digital technology over the last 30 years has led to a shift in customer and market dynamics. Organisations have had to adapt and reinvent the role of marketing to be at the forefront of the new go-to-market model. Read our latest blog to find out the capabilities needed for success.

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Building The Future-Fit Marketing Function
Over the last few months, organisations have experienced an irreversible shift in customer engagement and channel preferences – fundmentally changing the role of marketing. This infographic explores the key capabilities that will ensure your marketing function is set up to drive ongoing customer and commercial outcomes.

With customer expectations and external market dynamics continually evolving, organisations have been forced to shift their go-to-market engagement model. This infographic explores the foundational sales capabilities you must invest in and key pivots to deliver customer and commercial success now, and in the long-term.

Webinar Recording
Empowering your sales reps for success into the future
Over the last few decades, customers have become self-informed and discerning, forcing organisations to shift from a legacy relationship selling model, to a multi-channel and then omni-channel engagement approach. This webinar explores the key shifts required across these models for success into the future.

COVID-19 has changed the way leaders think about customers, how they go-to-market and the role of sales. With restrictions beginning to ease, many are turning their minds to what this function will look like once normality returns. Organisations must shift from a legacy relationship selling model, to a multi and then omni-channel engagement approach.

Webinar Recording
The future of sales in Health Science
The emergence of digital and the proliferation of information online has resulted in higher customer expectations, and the sales process lying firmly in the hands of today’s HCPs and patients. With this significant change, how can you equip your sales reps to become customer and journey-centric, insight-led and progression-focussed?

For those looking to progress their channel maturity, there are typically 6 key stages – taking them from a mono, to multi and finally an omni-channel approach. This blog explores the difference between a multi and omni-channel approach, considerations for defining the stage that is right for you now, and how to get there.

Over the last few years organisations have invested in digital channels to meet elevated customer expectations – a need made more prominent by COVID-19. Jackie Wilson – Head of Health Science, Asia-Pacific, spoke with Gretchen Hamilton, Marketing Manager – Neuroscience & Infectious Diseases from Janssen to hear how they’re adapting.

While most companies have been compassionate in their response so far, the danger now is that leaders engage in cost reduction to protect short-term viability. Organisations must work backwards from the ideal customer experience and protecting the parts of the business that directly contribute to CX and EX.

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Creating value through omni-channel engagement
The recent disruption caused by COVID-19 has irreversibly accelerated the need for change within the Health Science sector. With physical sales resources being sidelined and face-to-face access constrained – implementing a seamless and personalised digital engagement model as become mission critical.

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Empowering Sales Managers to Respond to COVID-19
The pandemic has fundamentally changed the world that we operate in; sales teams need effective managers to steer the ship through stormy waters with a focus on customer-centricity and individual wellbeing.

Webinar Recording
Setting up for growth beyond the pandemic
This virtual session dives into the the impact of COVID-19 depending on industry and omni-channely maturity – and the key shifts you must make to successfuly set your business up for the future.
Respond

Webinar Recording
Adapting your go-to-market approach in response to COVID-19
A virtual discussion to explore the fundamental principles you must focus on to ensure the impact on your customer is minimised, and the opportunity for meaningful engagement is maximised.
