EMEA Webinar

CX transformation:
the metrics that matter

Thursday 4th November 2021
11am – 11:45am GMT
12pm – 12:45pm CET

Presenters

Mark Taylor

Managing Director, EMEA
Blackdot

Ben Frederiksen

Managing Director, APAC
Blackdot

Charles Waterfield

Director, Commercial
Excellence and Innovation
AstraZeneca

Register

Transformation promises a world of benefits – for customers, employees and the organisation more broadly. So, it’s not surprising to see a projected spend of 7.8 trillion US dollars by 2024 in initiatives such as; technology and data upgrades, business process improvements and operating model redesign.

Despite good intentions, many leaders reach the 6-12 month stage of their journey and are left scratching their heads – unable to articulate the impact made to date. Whilst project governance may not seem like a glamourous task, it is by far one of the most critical components of your transformation. Tracking the right metrics at the right time will allow you to determine whether you’re reaching key milestones, enable early course correction, and ensure your efforts stick in the long-term.

However, the question remains – how can you measure the impact of your transformation? And if you haven’t yet embarked on this journey, but are considering it – how can you set your organisation up for success?

In this 45 minute session, we’ll be teaming up with Charles Waterfield (Director, Commercial Excellence and Innovation at AstraZeneca) to explore:

  • The lead and lag indicators you must measure across customer and commercial, employee experience, and project delivery and adoption
  • Best-practice tips on creating a pragmatic and refreshable business case – with clear accountabilities and custodianship
  • How to embed key transformation metrics into the new operational BAU, post implementation