US Webinar

Equipping Marketing for Success
in a HCP-Centric World

Tuesday 28th July 2020
1pm – 2pm PDT
3pm – 4pm CDT

Register

Sorry, this webinar has now passed. Please fill out the form to download the recording.

A practical guide for setting your marketing team up for omni-channel success

While COVID-19 has presented a series of access challenges to the Health Science sector, it also created a window of opportunity to fast-track digital maturity. The idea that marketing was only a supporting function flipped, as it quickly became critical to business continuity. These restrictions and the growing shift in HCP engagement preferences have forced organizations to undergo significant go-to-market and operating model change – to pivot from relationship selling, to a multi and then omni-channel engagement approach.

So, how can you set your marketing team up for success in this new environment? Join us on 28 July at 1pm PDT / 3pm CDT as we explore the:

  • Evolution of go-to-market models and the role of marketing within each
  • New capabilities required to deliver omni-channel experiences at scale
  • Prevailing marketing structures and shifts in ways of working
  • Skills and behaviors required to thrive in the future
  • Efficiency, effectiveness and commercial benefits for those who adapt

Presenters

Matt McLaren

Vice President,
Americas
Blackdot

Abhik Sengupta

Managing Director,
APAC
Blackdot

Jackie Wilson

Head of Health Sciences,
Asia Pacific
Blackdot

Adam McGuigan

Country Head of
Commercial Excellence ANZ,
Alcon