Customer Analytics:
Maximizing Value from
your Tech Investments

How to operationalize insights for accelerated customer and business outcomes

“Customer analytics” has quickly become the latest buzzword – with COVID-19 forcing leaders to seek new ways of delivering more relevant and meaningful customer experiences.

However, whilst the power of data is well recognized, we often see projects fail due to an overemphasis placed on technology innovation, at the expense of actionable insights. Organizations who see success strike the right balance between getting the most out of their data, and creating an ecosystem to operationalize those insights at scale.

Join us on 29 September, between 1-2pm PDT / 3-4pm CDT as we explore:

• How progressed organizations are with data initiatives and adoption
• Typical barriers to realizing full value from your investment in tech and data
• Best practice tips to ensure you’re set up to operationalize insights
• A maturity framework and logical sequence for maximizing benefit
• Real-world case studies demonstrating how to move forward

Matt McLaren

Vice President, Americas – Blackdot

Matt has over 9 years of industry experience in consulting, financial services and startup-based roles spanning multiple regions across APAC, USA and UK. With deep experience in sales force effectiveness and efficiency within global banking and healthcare clients, Matt is passionate about driving customer-centric outcomes and helping organizations grow.

Abhik Sengupta

Managing Director, APAC – Blackdot

With over 20 years’ experience in various senior strategy & operational roles including product, technology & program management, Abhik Sengupta is passionate about helping enterprises drive growth through marketing & sales transformation. He has held senior roles at AMP, NAB and Macquarie Bank.

Antonio Pugliano

Associate Partner – Servian

Antonio is a passionate digital leader with over 10 years experience in advising, designing and architecting large scale digital solutions that solve our client’s toughest challenges. As an Associate Partner at Servian, Antonio brings his breadth and depth of experience in data, cloud and digital, as well as his domain expertise across a range of industry verticals to help organizations transform their customer experiences.