US Webinar

The future of sales
in Health Science

Tuesday 16th June 2020
1pm – 2pm PDT
3pm – 4pm CDT

Register

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New capabilities and operating models for the digital customer age

The emergence of digital and the proliferation of information online has resulted in higher customer expectations, and more control residing in the hands of HCPs and patients. With this significant shift in market and buying dynamics, organizations have been forced to shift from a legacy relationship selling model, to multi-channel and finally an omni-channel engagement approach to maintain relevance.  

So, how can you equip your sales reps to become customer and journey-centric, insight-led and progression-focussed? Join us on 16 June at 1pm PDT / 3pm CDT  as we explore:  

  • The evolution of sales in Health Science over time 
  • 3 prevailing sales models and typical roles within each 
  • Key nuances required for primary and speciality care 
  • Operating model shifts needed to support the change 
  • Practical tips for moving towards an omni-channel approach  
  • Efficiency and effectiveness benefits for organisations who adapt 

Presenters

Marty Nicholas

Managing Director
Blackdot

Matt McLaren

Vice President, Americas 
Blackdot

Brad Askwith

Regional Head – Commercial
Capability Building
Merck