Self-Funding Customer
Transformation

How to balance your CX, productivity and growth objectives simultaneously 

COVID-19 has seen customer behaviour and engagement preferences evolve at a staggering rate – presenting a series of go-to-market and operating model challenges for businesses globally. While many leaders understand the importance of transforming in-line with today’s sophisticated buyer, the pandemic has accelerated this need and provided organisations with no other choice.  

In circumstances where financial and resource pressures exist, embarking on this initiative may at first seem unsustainable. Join us on 21 August at 12pm AEST / 10am SGT as we explore how you can self–fund your transformation by striking the balance between CX, productivity and growth. In this session, we’ll discuss the:  

• Go-to-market challenges presented by the pandemic 
• Typical considerations and objectives for transformation projects 
• Risks of taking a myopic (as opposed to holistic) approach to change 
• Benefits of simultaneously balancing CX, productivity and growth 
• Practical examples of how leading organisations have seen success 

Marty Nicholas

CEO – Blackdot

Marty Nicholas is dedicated to helping enterprise-level clients accelerate marketing, sales & service transformation. Since 2001, he has been pivotal in growing Blackdot’s global client base across a broad range of industries, leading over 400 consulting projects.