US Webinar

The global vs. local trade-offs
required for omni-channel success

Thursday, 25th March 2020
12pm – 1pm PDT
2pm – 3pm CDT

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How can you align global and local priorities to deliver on the ideal HCP and patient experience? 

Health Science organizations are faced with the imperative to uplift their multi and omni-channel maturity to keep up with changing HCP engagement preferences and buying behavior. However, when looking at the sector as a whole – most aren’t moving at the pace required due to low digital maturity, global and local disconnect, and legacy ways of working.  

Join us on 25th March at 12pm PDT / 2pm CDT as we explore how you can turn the old saying “think global, act local” into an operational reality, and accelerate your pathway to digital maturity. 

Key themes we will cover include: 

  • The global pharma execution challenge and potential opportunity for those who adapt 
  • best-practice framework for creating a HCP-centric and scalable global omni-channel blueprint 
  • Omni-channel use cases across brand launches, primary care and specialty care 
  • Global, TA and affiliate responsibilities when implementing the change 

 

Presenters

Matt McLaren

Vice President, Americas
Blackdot

Marty Nicholas

CEO
Blackdot

Alida Rossi

Customer Excellence Director
AbbVie