APAC Webinar

The Future of Sales in a
HCP-Centric World

Friday 10th July 2020
12pm – 1pm AEST
10am – 11am SGT


An executive guide to sales operating model redesign to better balance productivity, growth & customer experience in the post COVID-19 era.

Over the last few years and more recently as a result of COVID-19, the Health Science sector have experienced irreversible shifts in customer engagement and channel preferences – impacting the role of sales 

In response, organisations must undergo significant go-to-market and operating model change, while simultaneously building omni-channel capabilities and reducing cost. So how do you successfully achieve this balance? 

Join our executive-only webinar on 10 July at 12pm AEST / 10am SGT as we explore:  

  • How the sales function has evolved over time  
  • Internal pivots required to achieve multi and omni-channel maturity 
  • 3 prevailing sales models and the core role of a rep within each  
  • Operating model shifts required to enable the change 
  • Practical tips for accelerating towards an omni-channel approach 
  • Efficiency and effectiveness benefits for organisations who adapt 


Marty Nicholas

Managing Director

Martin Haigh

Business Unit Director,