APAC Webinar

Customer Analytics:
Maximising Value from
your Tech Investments

Friday, 25th September 2020
12pm – 1pm AEST
10am – 11am SGT


How to operationalise insights for accelerated customer and business outcomes

“Customer analytics” has quickly become the latest buzzword – with COVID-19 forcing leaders to seek new ways of delivering more relevant and meaningful customer experiences.

However, whilst the power of data is well recognised, we often see projects fail due to an overemphasis placed on technology innovation, at the expense of actionable insights. Organisations who see success strike the right balance between getting the most out of their data, and creating an ecosystem to operationalise those insights at scale.

Join us on 25 September, between 12-1pm AEST / 10-11am SGT as we explore:

  • How progressed organisations are with data initiatives and adoption
  • Typical barriers to realising full value from your investment in tech and data
  • Best practice tips to ensure you’re set up to operationalise insights
  • A maturity framework and logical sequence for maximising benefit
  • Real-world case studies demonstrating how to move forward


    Abhik Sengupta

    Managing Director, APAC – Blackdot

    With over 20 years’ experience in various senior strategy & operational roles including product, technology & program management, Abhik Sengupta is passionate about helping enterprises drive growth through marketing & sales transformation. He has held senior roles at AMP, NAB and Macquarie Bank.

    Antonio Pugliano

    Associate Partner – Servian

    Antonio is a passionate digital leader with over 10 years experience in advising, designing and architecting large scale digital solutions that solve our client’s toughest challenges. As an Associate Partner at Servian, Antonio brings his breadth and depth of experience in data, cloud and digital, as well as his domain expertise across a range of industry verticals to help organisations transform their customer experiences.