While customer journey mapping is not a new concept for most organisations – many are still struggling to realise expected value from this process. As leaders strive to achieve true customer-centricity, a more granular approach is required – and this often comes in the form of micro journeys!
At Blackdot, we believe that there’s no better way to grasp a concept, than to see it first-hand in the technology. Join us on 11th March, at 12pm AEDT / 9am SGT, as we take a look under the hood of Blackdot’s own marketing and sales engine, and explore:
- What a micro journey is, and why they’re important
- How we’ve set up a micro journey at Blackdot (tech share)
- Key considerations when standing up micro journeys in the technology