US Webinar

Self-Funding Customer

Tuesday 1st September 2020
1pm – 2pm PDT
3pm – 4pm CDT


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How to balance your CX, productivity and growth objectives simultaneously 

COVID-19 has seen customer behavior and engagement preferences evolve at a staggering rate  presenting a series of go-to-market and operating model challenges for businesses globally. While many leaders understand the importance of transforming in-line with today’s sophisticated buyer, the pandemic has accelerated this need and provided organizations with no other choice.  

In circumstances where financial and resource pressures exist, embarking on this initiative may at first seem unsustainable. Join us on 1 September at 1pm PDT / 3pm CDT as we explore how you can selffund your transformation by striking the balance between CX, productivity and growth. In this session, we’ll discuss the:  

  • Go-to-market challenges presented by the pandemic 
  • Typical considerations and objectives for transformation projects 
  • Risks of taking a myopic (as opposed to holistic) approach to change 
  • Benefits of simultaneously balancing CX, productivity and growth 
  • Practical examples of how leading organizations have seen success 


    Matt McLaren

    Vice President, Americas – Blackdot

    Matt has over 9 years of industry experience in consulting, financial services and startup-based roles spanning multiple regions across APAC, USA and UK. With deep experience in sales force effectiveness and efficiency within global banking and healthcare clients, Matt is passionate about driving customer-centric outcomes and helping organisations grow.